Welcome to Lacoste 4 U

Lacoste brand has achieved the height of success in such a way that it is almost impossible to believe that if anybody has not heard or read about the Lacoste Brand. The brand came into the picture in 1933 and was founded by a French tennis player Rene Lacoste who partnered with Andre Gillier and started the company La Chemise Lacoste.They started designing a tennis shirt which was indeed an innovation of Rene himself.

The shirt was short sleeved and had ridged collar which had been designed especially to be worn while playing matches. The specialty of this tennis shirt was that it was made from a very light fabric known as petit pique for maximum ventilation.

The tennis shirt grew to be very popular among the sports person and in early 1950’s it even began to be imported to the United States where it was flaunted as the brand of the effluent people. One more striking feature of the Lacoste tennis shirt was its crocodile logo on the left side of the shirt. There is a very interesting story attached to this logo.

Now there was a bet between Rene and his team captain that if he won the match for his team the captain of the French Davis cup team would gift him an alligator skin suitcase. He won the match and he was given the nickname by the American press when the news of the bet was leaked and the nickname was changed to “ Le Crocodile” because of his French ethinicity.

As the time passed by the clothing line gave way to include shirts of different styles and designs and also even included fashion accessories.

Lacoste brand has carved a niche for itself in the fashion industry and has become the epitome of style and comfort. It is popular among every section of the society as they are available in wide range of design and colors and come at an affordable price.